My artwork is a sort of flow of consciousness, influenced largely by pareidolia. Pareidolia is defined as “the tendency to perceive a specific, often meaningful image in a random or ambiguous visual pattern”. I personally perceive many characters and faces within daily life which serves as the starting point for my art process. I primarily see said faces in materials such as stone, wood, debris, or stains on existing surfaces. Once I see a face or character in a material, I typically photograph it to use as a general basis for my artwork. Very few of my characters are drawn, practiced, or perfected before I begin my art process. Instead, each character is created on the spot with whatever ideas or thoughts I currently have in my mind. This means that many of the characters I create express the emotions I may be feeling at the time. If I decide to create a wide range of characters, they likewise reflect a large range of different expressions and emotions. My goals as an artist are primarily to create an experience for my viewer and to express my raw creativity. I personally believe that experience is the single most effective way art can captivate or influence the viewer and their thoughts. Because of my personal views, I attempt to design large works which surround the viewer and create an entire atmosphere around them. I create a distinctive environment in which viewers walk into an entirely new domain of colorful faces and creatures all around them, leaving behind the previously known ordinary world. In doing so, I hope to engulf the viewer into my own unique world of characters for a period of time. Each person can find at least one character they enjoy or relate to. My hope is that these characters will leave the observer filled with a sense of childish awe even after they walk back into everyday life.
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Melanie Hamilton
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